Apple Inc. ’s Marketing Plan: Phase I Nicole Eighmy, David Gutierrez, Savanna Johnson, Gary Sewell, Deanna Sheer MKT/421 August 27th, 2012 Rick De La Pena Apple Inc. ’s Marketing Plan: Phase I Most people own a smartphone, yet do not own a watch. Those people probably use their smartphone as their watch but have to reach into a pocket or purse to check the time. So our team asks: why not a smartphone that can be worn as a watch? Team A will create a new product or service for an existing organization. Team A will be developing a new product for Apple Inc. , an iWatch.
Our team will also give an overview of the existing organization, Apple Inc. A description of the new product will be clarified. An explanation of the importance of marketing to our selected organization’s success will be expounded upon. A SWOTT (Strengths, Weaknesses, Opportunities, Threats, and Trends) analysis on the new product will be given as well. Finally, the marketing research approach Team A will use to develop the marketing strategy and tactics for this new product will be described. Gary Savanna Our team is responsible for the general marketing of this new product.
The iWatch will reinvent watches in many different aspects. An explanation of the importance of marketing to our company’s success will be expounded upon. First, and foremost, Apple is the world’s most valuable publicly traded company in the world (Burrows, 2012). Apple first surpassed Exxon as the world’s largest listed company in August 2011 (Burrows, 2012). Here at Apple we focus on what people do with our products, not what our products do (Chazin, 2007). We are selling potential customers an experience, or a sense of fitting in and feeling good about the product that they purchased from us.
Another marketing strategy that we use here at Apple is to not invent anything new, yet improve on existing designs and functionality (Chazin, 2007). Apple did not invent the computer, but we perfected it and made it user friendly, also known as easier to use. The simplicity of our products is what we are attempting to market. A marketing strategy that may sound cliched is helping customers help you. By that we mean listening to our customers and taking their advice, if possible. Showing our unbiased customer reports will convince more people to choose our products (Chazin, 2007).
We will continue to give out free Apple stickers to customers when purchasing Apple products from us, as this is a marketing strategy (Chazin, 2007). The reasoning behind the free stickers is free advertisement. Our customers will place the stickers in various places. They will do this to show that they own an Apple product, are part of the Apple culture, and the Apple movement. Marketing still involves television ads, radio ads, and printed ads. Here at Apple, we attempt to make our messages memorable. We attempt to send a message that our product will give a customer a great experience (Chazin, 2007).
Once those potential customers hear and feel the message, they will then relay the message to others, making more potential customers. We create purchases even before the product is available. 250,000 first day iPhone sales proved the point (Chazin, 2007). Deanna Nicole In conclusion, Team A created a new product for an existing organization. Team A developed a new product for Apple Inc. , an iWatch. Our team also gave an overview of the existing organization, Apple Inc. A description of the new product was clarified. An explanation of the importance of marketing to our selected organization’s success was expounded upon.
A SWOTT (Strengths, Weaknesses, Opportunities, Threats, and Trends) analysis on the new product was given as well. Finally, the marketing research approach Team A would use to develop the marketing strategy and tactics for this new product was described. References Burrows, D. (2012). CBS Money Watch. Retrieved from http://www. cbsnews. com/8301- 505123_162-57368264/apple-is-the-worlds-biggest-company-again/ Chazin, S. M. (2007). Marketing Apple. Retrieved from http://www. marketingapple. com/Marketing_Apple_eBook. pdf